Time, Perfected.

Curated men’s watches engineered for precision and built for modern style.

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Our Signature Collection

Automatic Series watch
Automatic Series

Self-winding mechanisms with sapphire crystal cases.

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Chronograph Line watch
Chronograph Line

Multi-dial functionality for the modern professional.

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Diver Edition watch
Diver Edition

Water-resistant up to 300 m with rotating bezels.

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Minimalist Quartz watch
Minimalist Quartz

Ultra-slim profiles for understated elegance.

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Watch craftsmanship close-up

Crafted for Reliability

Every PrimeTime watch is assembled by seasoned horologists using stainless steel grade 316L—renowned for its resilience and hypoallergenic properties. Our artisans inspect each component under 5× magnification before it joins the movement.

The automatic calibres are certified to ±10 seconds/day accuracy, pressure-tested individually, and paired with sapphire crystal glass for maximum scratch resistance. Each timepiece leaves our London atelier only after passing a 240-hour regulation cycle.

We partner with suppliers who adhere to ISO 14001 environmental standards, utilising recycled metals and eco-friendly packaging to minimise our carbon footprint.

  • Movement Accuracy: ±10 s/day
  • Water Resistance: Up to 300 m
  • Recycled Steel: 42 %

Features that Matter

Select models utilise Swiss Sellita SW200 while others integrate the reliable Miyota 9015—chosen for their longevity, serviceability, and smooth sweep.

Double-domed sapphire crystals receive a multi-layer AR coating, ensuring readability under any lighting condition.

Quick-release spring bars let you switch between leather, mesh, or silicone straps in seconds without tools.

We stand behind every timepiece with a comprehensive warranty covering movement, crystal, and manufacturer defects.

What Our Clients Say

Buying Guide

1
Select Your Model

Browse the collection or request a curated shortlist via the form below.

2
Confirm Availability

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3
Express Shipping

Insured, trackable delivery within 3-7 business days.

4
Register Warranty

Activate your 5-year warranty and access care guides.

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